Thursday, January 8, 2009

Welcome & Happy New Year!

Welcome to the NM Engineering official blog. I would like to take a moment to introduce myself and NM Engineering to you. First of all, my name is Joe and I've worked for Automotive Performance Systems, Inc (our parent company) since 1996. In total, I've been in the automotive aftermarket for over 2 decades now. I will be keeping this blog updated as regularly as possible, but since it's our company's first blog give me feedback on what you would like to see here. I am open to all suggestions. You can contact me directly by email: joe@nm-eng.com.

Since our website has been up and ads have been appearing in various publications, the email I receive most asks, "Who are you guys?" NM Engineering is a division of Automotive Performance Systems, Inc. (APS). APS has been a supplier of aftermarket parts since 1975 and was founded by Bill Neumann. Besides being a renowned hot rodder, you may recognize the brand of parts he created called NEUSPEED. Nowadays, NEUSPEED is known by many to supply some of the best parts and accessories for Audi/VW and Acura/Honda vehicles...but did you know that the very first part NEUSPEED ever produced was for a BMW? It's true, the very first NEUSPEED part was an upper front tie-bar for the 1979 BMW 320i. APS and it's NEUSPEED division sold various parts for the 320i over the years so our roots really started with BMW.

Fast forward 30 years, we are back to a BMW produced vehicle. With the R56 MINI, all of us here saw a car with a lot of potential. The car is fun as soon as it leaves the lot, but the car could be more. Parts for the MINI family of vehicles could have simply been sold under the NEUSPEED banner (quite economically), so why did we choose the costlier route of launching a new brand? The fact of the matter is Bill felt the MINI was a very special vehicle in its own niche - an affordable, premium small car with no real competitors and as such deserved its own brand and identity. Although NM Engineering shares some engineering and manufacturing resources with its sibling NEUSPEED, NM Engineering has its own budget, engineering and marketing resources. As such, NM Engineering has found new and more efficient ways to produce and package products and this will also help to improve the NEUSPEED as well! NM Engineering's mantra is to improve your motoring experience, without changing the essence of what makes a MINI a MINI.

As the new year is here, everyone at NM Engineering is excited about the parts and accessories that we will be introducing to enhance every MINI owner's motoring experience. Some parts, like our Hi-Flow Induction Kit, RS-a Performance Spring Kit, Stainless Brake Line Kit and Engine Torque Arm Insert have already made a splash in the community and you can look forward to more in the very near future. Stay tuned to the blog updates...

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